The Street, Rustington, is a designated conservation area, valued for its historic character, quieter streets, and sense of place. The volume of traffic, over 200 buses passing through raises several concerns about how well that character can be preserved.
One of the most noticeable impacts is on the area’s atmosphere. Conservation areas are typically defined by a calmer, more traditional environment, but frequent bus movements bring continuous noise and vibration from engine idling, braking, and acceleration. This can disrupt the sense of tranquillity for residents and visitors, particularly along the narrower streets where sound carries more easily.
Air quality is another issue. Even with newer, cleaner vehicles, a high frequency of buses contributes to emissions and particulate matter. Over time, this can affect both public health and the physical environment, including the gradual soiling of historic buildings and street features that conservation status is meant to protect.
Traffic flow and safety can be affected as well. A high number of buses can lead to traffic congestion at the bus stops where roads are relatively narrow. This reduces the overall enjoyment of the Rustington as a village.
Finally, there is a broader concern about the cumulative effect on the character of the conservation area. The purpose of such designation is to preserve or enhance local heritage and distinctiveness. When traffic volumes, particularly heavy vehicles, reach a certain level, they risk undermining that goal by shifting the area’s feel from residential and historic to busy and transport-focused.
Balancing public transport needs with conservation priorities is important, but the scale of bus traffic in Rustington suggests a need to review whether current levels are appropriate for a protected area of this kind.
Arun District Council Conservation Areas Management Plan on Traffic management/street improvements & the Public realm has a long term aim to use liaison meetings with WSCC to develop a series of exemplar traffic schemes. The highlights a SWOT (Strengths, Weaknesses, Opportunities and Threats) weakness as:
- Large amounts of traffic running through the narrow roads, of the village centres